All listen and no writing

Photo by Aaron Burden on Unsplash

Children like stories. Adults like stories too. Everyone likes stories. But do you know how to create a story?

If you only need to create a story, I think the most popular ChatGPT can quickly generate one. But what I want to share here is a story that can be used as a marketing tool, with the ultimate goal of attracting attention and deeply embedding brand influence. The following are some tips:

1. The content of the story does not need to be entirely factual, it should be packaged with the brand spirit that you want to promote.
2. Twists and turns in the story can always deepen the impression of the target audience and generate buzz, but the frequency of use should be controlled.
3. The story revolves around the process of conquering difficulties or changing the future, corresponding to the solution of past difficulties or the anticipation of future needs, which can be designed according to the brand value.
4. The rhythm of the story should be concise and powerful. After all, in the current age of information explosion, the average attention time that can be obtained is limited.
5. The writing of the story should be both rational and emotional. Rationality is for the keyword part. Using high-traffic keywords can increase potential exposure opportunities. Emotionality is for the target audience, making them resonate.
6. The storytelling can use a humorous tone to satirize competitors and highlight the differentiation of your own brand.

This article focuses on the production of stories. Actual situations also need to consider the presentation format of the story (e.g., text, images, or videos), the platform (well-known social networking sites, personal blogs, or advertisements), and the target audience. Once these lines are connected, a positive feedback system will emerge.